✦✦ Cookie policy ««


Cookies are text files containing a small amount of information that is downloaded to your computer or mobile device when you visit a website. The cookies are then returned to the main website on each subsequent visit, or to another website that recognizes that cookie. A pixel tag (called a web beacon or clear GIFO) is a tiny graphic with a unique identifier that is invisibly embedded on a webpage (or an online ad or email) that links web pages to specific web servers and their cookies. It may be used for a variety of purposes, such as counting the number of visitors to a site, analyzing how users navigate around the site, and evaluating what content or ads our visitors have seen or clicked on. Some advertising companies and game developers use “Flash cookies” for ads and games that use Flash media technology. We use the term “cookies” in this policy to refer to cookies and all such technologies Cookies are widely used to make websites work, or to operate more efficiently, as well as to provide information to site owners. We use these technologies to allow you to efficiently navigate through pages, remember your preferences, track usage of your services, and generally improve your experience.

Advertising companies work by placing cookies on your computer to track your activity across different sites so that they may display ads on our site and third party websites that are more relevant to you and your interests. There are two broad categories of cookies:

1. First-party cookies are served by us directly to your computer or mobile device.

2. Third party cookies, which are served on our behalf by third parties. We use third party cookies for performance, performance / analysis, advertising and social media purposes.

Cookies may remain on your computer or mobile device for a period of time. Some cookies are ‘session cookies’, meaning they exist as long as your browser is open. These will be automatically deleted once you close your browser. Other cookies are ‘permanent cookies’, which means they survive even when your browser is closed. When you open your browser and browse the Internet again, your computer may use websites to recognize you.


Track traffic flow and travel types in connection with our services;

Understand the total number of visitors to our site on an ongoing basis and the types of Internet browsers (such as Chrome, Safari or Edge), the operating system (such as Windows or Mac OS), and the screen resolutions used by our visitors;

To monitor and analyze the effectiveness of our services and to make continuous improvements;

Customize and enhance your online experience; And

Enable dictionaries and third party ads both on and off our site.

Controller of your personal information

Under this Privacy Policy, the regulator of your personal data is About, Inc., whose address is 28 Liberty, 7th Floor, New York, NY 10005. In case of GDPR our local representative can be contacted at admin@promotestech.com

Legal basis for the use of personal data

We process your personal information only if we have the legal basis to do so, including:

1. Comply with our legal and regulatory obligations;

2. To execute our agreement with you or to act on your request before entering                                                                                                                     into an agreement;

3. For our legitimate interests or the interests of third parties;

4. Where you consent to our specific use.

Publish ecommerce and affiliate links

Contributors and / or The Balance may receive compensation for participating in third-party affiliate marketing programs, including purchases made through links to The Balance’s e-commerce partners, if any. All pages on the site featuring affiliate marketing links, including product reviews, will be clearly marked and / or marked with a waiver.

The ad may not contain or promote the following

Sexual / adult content: Ads may not include full or partial nudity, depictions of people in explicit positions, or excessive suggestive or sexually explicit activity. The ads will not contain text or images that expose anyone or anything involved in explicit sexual activity or obscene and vulgar behavior. Ads may not promote escorts, dating, erotic messages, pornography, or other sex products or services.

Free products / services: Advertisements may not deliver or promise any free products and services.

Children have been targeted: Ads with cartoons or other similar content may not specifically target children.

Balance / affiliate competitors: Ads may not promote The Balance’s direct competitors or any of its guardians, affiliates, affiliates or other related entities. 

Extra value

Advertisers and advertisers must adhere to the following:

Audio / Animation Advertising may not include overly interrupted audio or animation that runs automatically.

Popup / Download Ads may not include lead ads, floating levels, pop-ups, surveys or any digital download.

Still for sale. Ads may not contain malicious code, software or viruses, including malware, spyware, adware, steelware or Trojan horses.

Separation. Ads must have a clear border and appear so that they are no longer part of the content of The Balance’s editorial site.

Phishing. Ads may not entice or defraud a user of money or any account, personal or other sensitive information.

Consistency. Ads must work equally well in both Apple and PC formats, as well as in all major Internet browsers.

Freedom. Ads may not compromise or affect The Balance’s editorial freedom from advertisers.

A note about the Wikimedia site hosted by WordPress:

Some non-wiki Wikimedia Foundation sites are hosted by a third party service provider, WordPress VIP. These sites may have the WordPress Statistics Module enabled. Statistics is a service that allows us to understand the number of visitors to our WordPress-hosted non-wiki sites, their location by country and which pages, posts and links are most popular. Only the Wikimedia Foundation and the service provider, Automatic / WordPress, have access to the raw statistics data, which is kept for a maximum of 30 days. For more information on statistics, see the WordPress support page on the module.by promotestech